It’s true. I’m a little naïve. I have a tendency to believe what I read, especially when it comes from a credible source. So recently I was checking out the website of a blues artist (who shall remain unnamed- Lets just call him Mr. Rogers, like the kids show guy- because he would never sink so low) and the primary quote listed was a projection that this fellow would likely be an award winning blues artist in 2013.
I listened to a few audio clips, it’s ok, some tunes are better than ok.
Then I thought to look up the reviewer, Mary4MaryMusic and for about $85.00 you too can have a quotable blues CD review. Seems what Mary does is make money for Mary, and make their paying customers look as thought they have received genuine feedback, an honest opinion, a credible witness to their musical greatness.
I should have known better. Last year a prof at Western told me that he was once asked for a book review, and after giving the text an honest appraisal and a tremendous amount of time and consideration, he was informed that a book review wasn’t what they had wanted at all. What the author desired was a quick two line zinger that they could use for promotional purposes. A quick two lines supporting the book, along with the authority of a name might have swayed readers into buying the book. I know I would have considered a review by this person as sufficient reason to read the jacket at a minimum, and perhaps given the strength of his stamp of approval may have taken the book home. For the record once the prof understood the authors intent, he declined to review the text.
Everyone who creates something artistic wants a quotable review. Quotes are like magic doors that potentially lead to the eyes and ears of the public. That’s the rub.